An online, virtual reality hypothetical collaboration with VTMNTS to celebrate Eastern European talent.

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Following research around connecting brands authentically to their roots, and brand-consumer co collaboration, Global East was a project that showcases work from 3 Eastern European creatives alongside VTMNTS latest collection. The vision for Global East was to curate a virtual exhibition which is accessible for all, stays true to VTMNTS aesthetics and pushes recognition of an often marginalised group of creatives. 

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The 3 creatives submitted works to be displayed within the exhibit, along with a short paragraph about themselves and their social media.

 

The exhibition also featured a 3D model of Polish DJ VTSS, which was created with Daz3D, modified in Blender with custom clothing and material, and using motion capture for a custom DJ animation.

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The exhibition was created using Blender and Unity, with 2 versions released: Spatial and Unity package.

The Spatial version allowed users to walk around and interact with other users in a multiplayer setting, and was also available in VR. For this version, players used information points to find out about the exhibition.

The Unity Package was a single player version which was accompanied with a tour guide, modelled in Daz3D and Blender, and using AI to recognise when the player landed on a touch point for the tour guide to come over and explain the exhibition. 

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Click HERE for full video demo of both versions.