NESS PROJECT, Volume One --------------------------------Sept 10th & 11th 2024 The Yard MCR
A mixed reality, multisensory fashion exhibition in collaboration with fashion designer Dylan Furness to showcase his designs as he prepares to launch his brand, NESS Project.
The exhibition features augmented reality enhanced photography, a mixed reality headset game, sensory features including smell and taste and a sculptural display of Dylan's collection.
The exhibition fully immerses visitors into Dylan's brand story, using his strong brand aesthetics to curate a future facing, phygital experience, engaging all senses and using peak technological innovation.
3D artist, 3D scanner, AR artist: Lily Taylor
Motion graphics: Lily Taylor
Promotional materials: Lily Taylor
Clothing: Dylan Furness
Creative Direction: Lily Taylor & Dylan Furness
Featured by DAZED spotlight on Instagram and Website
Featured by GLITCH Mag
The Exhibition HOVER ON VIDEOS FOR SOUND
AR Photography Displays and Videos
Using Mixed Reality Headset
Projector Video
AR Enhanced Photography
Imagery on display at the exhibition combines 3D environments, 3D scans and real life photography to build a world that reflects Dylan's designs, capturing his brand's story whilst showcasing designs in an unique way.
3D Scans x 3D environment
Click to expand
Photography x 3D environment
Click to expand
AR Enhancements
AR Business Card
Click to expand
Mixed Reality Headset Game
The exhibition featured a mixed reality headset game with the objective of shooting real world walls to reveal a 3D environment; in the environment are 6 pieces of rubble which need to be found before fog covers the players vision. If the player finds all 6 pieces of rubble, the player is entered into a raffle to win a bag designed by Dylan Furness.
The game is an innovative way to bring consumers into Dylan's design world and introduce them to experiences that they may not have had before, creating memorable brand connections. The potential of winning a bag also encourages consumers to play the game and stay in touch with Dylan's brand, potentially following on social media, to see who has won.
To watch full demo click HERE
Opening scene
Wall Destruction
Rubble Collection
Completion Scene
Multi sensory experiences
Touch: Visitors could touch and interact with clothing in the exhibition, most notably the hung 'ghillie trousers,' which included interesting materials such as wires, headphones and scrap fabric.
Sound: The exhibition was soundtracked by two DJs playing dark industrial techno to set the mood and pace of the evening.
Smell: Diffusers were placed around the exhibition to release smells of burning fire and aniseed, the scent that Dylan and I imagined for his apocalyptic world.
Taste: Black mysterious jelly was placed around the exhibition and visitors were encouraged to taste it when trying out the different experiences to deeper immerse themselves into the NESS story. The taste of aniseed complimented the smells of the exhibition.
Sight: A carefully curated display of the clothing in the middle of the exhibition space, lit by spotlights and surrounded by fog, made visitors feel as though they were entering a new dystopian environment.
Try Again Alternative Ending Scene
Promotion
Three promotional posters and videos were created for Instagram, LinkedIn and OOH marketing hinting at what could be expected at the exhibition.
The two instagram reels reached a total of 22k views.
Press
Dazed Spotlight
Click to expand
GLITCH Magazine
